Find out more about Yaf Sparkle, the Lower East Side's finest Fine Jewelry Boutique, Yaf herself and how fundraising for a nonprofit inspired her to open a brick-and-mortar store, now located at 249 Broome Street, 10002 New York, NY
Live in pleasure
Yaf Sparkle Boutique was created out of the desire to provide an environment where fun, fashion and pleasure are combined as one. During the summer of 2012, after successively making a name in New York's close-knit Jewelry scene for over a decade, Yaf Boye-Flaegel realized that the next logical step in her career was to fulfill her dream and cut the leash of employment. In order to enjoy true creative freedom in forging her signature style, she chose the Lower East Side, also referred to as "the next SoHo", as a home to her first brick and mortar store. Her boutique now features not only her own designs but also displays the work of almost a dozen designers, from young local talent to internationally renowned brands.
However, the stylish boutique stands for more than just fashion. "Yaf Sparkle" was initially created in the early 2000's as a mere side project out of the desire to raise funds for good causes. Witnessing her father in his efforts to support the ones in need throughout her whole life, Yaf felt it was time to step up and chip in. Trunk shows in her friends apartments became her weekend pastime and the amount of donations collected grew slowly but steadily. To this day, ten percent of Yaf Sparkle Jewelry’s net proceeds go to supporting non-profits, most notably the ASB Foundation which Yaf founded in 2007. The ASB Foundation is an international humanitarian organization which supports the growth and development of the children in Koutal, Senegal, a small village created in 1968 to house people with leprosy and their families. Their ultimate goal is to enrich the lives of these children who have been affected by their parents’ disease.
Yaf at a fundraiser trunkshow for ASB Foundation (2009)
Yaf Sparkle Boutique specializes in handmade jewelry and leather goods, and is currently housing a carefully curated selection of beautiful pieces from numerous designers. No collection is the same; from classic-cut, dainty necklaces à la Yaf Sparkle Jewelry to eclectic lace bangles dipped in gold from designer Monika Knutsson, there’s an aesthetic for everyone, both male and female, at Yaf Sparkle Boutique. Other designers that Yaf Sparkle stocks include Buddha to Buddha, Johnny Farah, Lyon Fine Jewelry, Anna Ruth Henriques, Sarah Michiko, Yelena Noah Jewelry, Pound Jewelry, Lauren Harkness and Delanacre, all of whom are dedicated to stunning craftsmanship. Yaf's custom made creations grace the ring fingers of many brides and grooms, as she made many design ideas come to fruition for her clients.
Visit us at 249 Broome St., 10002 New York, for a joyful Lower East Side shopping experience at Yaf Sparkle.
We are open Monday through Sunday 12-8PM. Our phone number is 212-254-0451.
Feel the love that goes into this Lower East Side Fine Jewelry Boutique.