Find out more about Yaf Sparkle, the Lower East Side's most popular Fine Jewelry Boutique, now located at 249 Broome Street, 10002 New York, NY


Yaf Sparkle


Yaf Sparkle - Live in pleasure



Yaf Sparkle Boutique was created out of the desire to provide an environment where fun, fashion and pleasure are combined as one. Enjoy our video content to find out more about who we are.



Introducing the Yaf Sparkle Video Campaign! A fashionable short series brought to you by a collaboration of New York City artists and our favorite Lower East Side businesses.

Styled by: Yaf Sparkle Fine Jewelry Boutique; Directed and Edited by: Emmi Shockley; Shot by: Zach Visvikis and Austin Hall; Hair styling by: Heritage Hair NYC; Makeup by: Stephanie Paulino; Starring (in order of appearance): Ettienne Sanjamino, Avalon Christie, Mateo Millership, Emmi Shockley, Hans Apollo, Jasmine Fontaine, Torsten Flaegel, Yaf Boye-Flaegel, and Serina Stauffer.

Model Eli Ishwardas gets moody in this short film featuring Yaf Sparkle Men's Jewelry.

Directed by Emmi Shockley for Yaf Sparkle; Styling: Yaf Boye-Flaegel; DP: Zach Mark Visvikis; AC: Austin Hall; Assistant Director: Mateo Millership; Hair: Melinda Bouldin; Makeup: Stephanie Paulinomua

Come in, follow in delight! Ettienne rocks our sweetest pieces while exploring a Lower East Side favorite, Economy Candy.


Small Businesses are vital to the well being of their neighborhood. "The last neighborhood" - NYC's Lower East Side, is no exception. Meet Yaf Boye-Flaegel, the founder behind Yaf Sparkle, a Fine Jewelry Boutique located at 249 Broome Street.

Yaf Boye-Flaegel and Torsten Flaegel are the husband and wife team behind Yaf Sparkle fine jewelry.


Visit us at 249 Broome St., 10002 New York, for a joyful Lower East Side shopping experience at Yaf Sparkle. Find out more about our Jewelry for her or meet our Men's collections.

We are open Monday through Sunday 12-8PM. Our phone number is 212-254-0451.