There's no time like now. Whether it's the next bear market looming over our near future (or not), or an unnerving bitcoin market volitality, add this note to your near term investment strategy: Red and Pink Diamonds are super rare. And they are about to go extinct!

It's that time of the year again...New York Fashion week makes the streets of New York even more interesting than they already are, in fact even boring back alleys turn into photo locations or runways of some sort, and one can not be informed well enough to not miss out on one of the key events. When Rihanna closes NYFW with her lingerie line and promises to celebrate women however, full attention is guaranteed. The Yaf Sparkle family was partly, present partly glued to the live stream of the show, as we had the honor of gracing several models with our body chains.

As the #Metoo movement has owned the media for months now and for a good reason, our dear friend Linda Dyett, a writer and NY Times contributor, published an article about the topic of Senior Women and #Metoo, to add to the perspective - from the women, who truly initiated the movement as you know it today, long before Instagram was around.

We are so happy for Monika! This article in the New York Times captures Monika's path to inventing the gilded lace, from discovering her late grandma's lace leftovers in a backyard bin in Sweden when she was six years old to becoming a go-to designer for Beyonce, Whoopi Goldberg and other celebrities.

Floyd Mayweathers vs. Elizabeth Taylor would break a few records in a head-to-head, bling versus bling match up. Elizabeth Taylor had no previous boxing experience, but she had a knockout jewelry collection. Here we look at how the two icons measure up. Cast your vote for the winner of the 3 round Big Bling fight.

Tale of the tape: The Collection of Elizabeth Taylor, the Legendary "Jewels Evening Sale" achieved $115,932,000, becoming the most valuable jewelry auction in history and setting the tone for Christie’s highly anticipated four-day series of landmark auctions devoted to the iconic collection of Elizabeth Taylor. A tribute to the discerning eye of this celebrated film star, fashion icon, and humanitarian, the sale was 100% sold by lot and 100% by value, with 24 of the 80 jewels fetching over $1 million and 6 jewels over $5 million. 7 new world auction records were established: price per carat for a colorless diamond and for a ruby; a pair of natural pearl ear pendants; a pearl jewel; an Indian jewel and an emerald jewel.

Good day to everyone! We have some exciting news for all of you today as we were just featured in the fashion section of high-end fashion magazine Elléments for the summer edition!

A very rare celestial occurrence is upon us and with August 21st approaching, I am sure you have been asking yourself where you will be when the light of day disappears and sights and sounds will shift entirely for a rare moment. How does it sound when the animal world responds to this powerful Solar eclipse, and is a trip closer to the epicenter worth the experience? What we know is that we will get the rare opportunity to experience the divinity of the union between the Moon and the Sun. This can bring magnificent change to your life, almost like a new year, and bring a great chance to spiritually shift yourself and awaken yourself to a deeper level of being. Gemstones can help you find your powers in such transformational moments, in particular the following three stones.

A new article on Brides.com sheds some light on the question whether there is any reason to take off your engagement ring at night, including my very own humble opinion.

"Let's be honest, if you're like most girls, the only time you ever even think to take your engagement ring off is to hit the gym (which you absolutely should BTW, especially if you'll be lifting weights!). But what about when you hit the hay? Is it okay to snooze with a rock on your finger or should you really be giving it a rest? We talked to some jewelry pros to find out why or why not."

We felt like sharing this article with you for it's a) really interesting content and b) our 5 cents are in it, and a feature in the Huffington Post is something to be proud of after all ;-) Read on to learn which factors make "the Rich" pick their Diamonds, which shifts in traditions are changing engagement rings' designs, and which ...

How an ordinary carrot became the gift of a lifetime

Imagine this : An 82 year old man celebrates his 50th wedding anniversary with the love of his life. Just a few weeks later, he looses his band while gardening in his backyard. His wife is not worried at all, "it will come back" she says. She would be right. Six months after her passing, the man is in his garden to pick his carrots and finds his wedding ring grown into one of mother earths gifts.

This miraculous story is almost too good to be true. I cannot even imagine the emotions that overcame him, when his wife seemed so incredibly close all of a sudden. I am sure he smiled skywards and said "thank you my angel".

The Summer/Fall edition of Martha's Vineyard Island Wedding Magazine has a beautiful feature on one of our favorite jewelry designers, Monika Knutsson, which we wanted to share. Monika Knutsson met with the editor on Martha’s Vineyard early this year, and later interviewed with journalist Erin Ryerson in New York! The article is beautifully written, and we’re thrilled to see Monika be a part of the wonderful magazine.

From the category: Our customers rock!

When Mel and Kam visited our store the other day, immediately there was a great connection so of course we chatted and chatted and found out that Kam visiting the Lower East Side that night to rock the stage at the Rockwood on Orchard Street, where she had a concert with her band. She is an amazing singer and about to really break through! Months later, with the help of a kickstarter crowdfunding campaign Kam brought out her first album with her band, The Suffers, named ..."The Suffers"

“The pacifier is meant to be a keepsake, not for the actual baby” - funnily enough that was worth mentioning for Diamond dealer Eyal Cohen, owner of Luxury Diamonds, who recently debuted his new line of diamond gifts with a pacifier fit for royalty.

The $400,000 objet d’art is the first of Cohen’s new line of natural diamond gifts under the name Objet de Luxe. It is crafted from 4 oz. of platinum, a 10 mm white pearl, and a natural green-blue diamond.

Ciara’s Stunning $2 Million Engagement Ring

The latest news in our *sigh* section: Something in between 2 to 2.5 Million Dollars now grace Ciara's gorgeous hand. Ciara first showed off her massive rock in a video announcement she posted on Instagram. In it, you can see she’s extremely happy to be engaged to the Football player - and even happier to be wearing such an amazing ring.

It's still time to vote, and especially in case we come to mind please don't hesitate to vote for your LES Spot #1 ;-)

And sorry Beyonce and Kim Kardashian - who recently woke up to reading in the news that Mariah Carey's partner, Australian billionaire businessman James Packer proposed with a 35-carat Diamond and Platinum engagement ring - doubling the size

“The Statement Necklace is Back!!!” proclaimed @StylingSpy, aka Michael O’Connor. And there were so many worn—from Leslie Mann’s Irene Neuwirth mixed gemstone choker to Olivia Wilde’s golden egg-shape gemstone number from Bulgari to Jennifer Lawrence’s (winner, Best Performance by an Actress in a Motion Picture, Musical or Comedy, for Joy) massive Chopard diamond bib—that tweeters and TV viewers had plenty to admire. On that list: Jennifer Lopez and Helen Mirren (nominated for her portrayal of Hedda Hopper in Trumbo) wore platinum and 

Jewelry designer Monika Knutsson takes vintage designs to a whole new level with her Gilded Lace collection. Preserving the lost art of lacemaking, Knutsson uses a gilding process to turn pieces of century-old lace

We are proud to be among the editors' picks as Rebateszone included us in their holiday gift guide, picking the Buddha XS Pendant from Buddha to Buddha as one of 30 Gift ideas for women for this holiday season.

Neighborhood TV Shoot of the day: TV Land's comedy-drama production "Younger", starring Sutton Foster, Hilary Duff, Debi Mazar, Miriam Shor, and Nico Tortorella...Orchard Street, Rivington, Ludlow and Essex are packed with trailers, crews etc

Ghost alert on Eldridge Street!!! Even the Ghostbusters had to come and take care of things! Well...not really of course. Once again, New York's most picturesque neighborhood served as a movie set, ...

Tina Knowles apparently got word from her daughter Beyonce that Monika Knutsson's Gilded Lace collection is a must-have-seen. On this cover of Ebony Magazine you see her wearing one of Monika's cuffs, the "Elian", which...

When a mutual friend told Sandra Bookman, the host of abc7's "Here and Now", about the ASB Foundation she reached out to me and...

Monika just sent us this beautiful editorial feature, from O'Magazine 4/2015 which has a special feature on Cuban fashion...Rosario Dawson chose to wear Monika Knutsson's Camille earrings for this picture...click "read more" to see the full image!

Monika Knutsson, the designer behind the jewelry collection Gilded Lace, was thrilled that Beyoncé chose some of her pieces to wear on stage at her Mrs. Carter Show World Tour. The jewelry had come a long way from the lace’s creation in the 1920s, to becoming forgotten vintage lace at a Parisian fleamarket, and eventually ending up on the world’s most famous superstar. The LEOPOLDINE earrings have quite a story to tell.

As spotted on Instagram: "Stylist @almudenagg, showing off the stunning spread from Exit Magazine that she styled featuring the #crusoejewelry #newport #statementring in #bronze" ...you like?

A couple of weeks ago, Erica Domesek of "P.S. I made this" from AOL on style's video blog stopped by to shoot a bit for her style blog. We proudly wanted to share the final version of the short movie that we became a part of, it is about chic boutiques in NYC...check it out here