For the first time, John Varvatos presents a Jewelry collection for men. “Jewelry has always held an important place in our brand DNA. Last fall, while searching for the right partner to further develop and create a more robust collection, I met renowned jeweler Gurhan Orhan,” Varvatos said. “We immediately connected on so many levels. Together we’ve created a very special and unique signature collection.” The design process typically entails long afternoons where John settles in at Gurhan’s TriBeCa-based Atelier, and together they meticulously review and inspect beads, stones, colors, textures and design drawings. This inaugural collection is comprised of over 100 pieces, crafted using precious and semi-precious gemstones, Sterling Silver, bronze, brass, leather and 18k gold, and has a distinctive style – strong, independent and edgy while completely realizing the rebel spirit inherent to the Varvatos brand.